Every oncology disease state is currently managed by some number of interventional options. OncoStrategies will identify each of the alternative modalities, products, and regimens so we can better understand how your product’s competitive features and benefits compare to products currently on the market. Leveraging both public and private information, we’ll take a look at each competitor’s volumetrics – patient treatments, milligrams of drug, dollar sales, unit sales and market shares to begin to gauge your product’s expected sales potential and where it might fit in the treatment algorithm.
In addition, we’ll explore market order entry, points of differentiation, duration on the market, and life-cycle management strategies to help inform strategies we might recommended for your brand.
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